Home 2. TOPIC Clean Disruption News: Tesla Is Selling Solar, Cars and Home Batteries, All Under One Roof

Clean Disruption News: Tesla Is Selling Solar, Cars and Home Batteries, All Under One Roof

Clean Disruption News: Tesla Is Selling Solar, Cars and Home Batteries, All Under One Roof
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If there’s any doubt Tesla Inc. isn’t just a car company anymore, its brand-new Manhattan showroom should put it to bed.

On Friday, Tesla opens a store in New York’s Meatpacking District that, for the first time, will sell cars, solar panels and batteries permanently under one roof.

In a sparse, glass-walled space, the Model X sport utility vehicle and Model S sedan are on display alongside solar offerings and Powerwall storage systems. A Model S sits across from a sign that reads: “Produce Your Own Clean Energy.” In this store and others that Tesla’s enhancing across the U.S. starting Friday, car and energy salesmen will work side-by-side.

Tesla’s Chief Executive Officer Elon Musk took a big gamble buying SolarCity Corp. last year. It opened up the billionaire to harsh criticism from some investors who described his takeover of the solar company—led at that time by his cousin, Lyndon Rive—as a bailout rife with conflicts of interest. The synergies of solar and electric vehicles weren’t immediately clear, and Tesla has been working to integrate the businesses ever since, positioning itself as an energy—not strictly a car—company. This new New York store is the physical manifestation of that.

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